WEB DESIGN & DEVELOPMENT
Web production is the foundation of what we do!
We produce informative and engaging online presences and interactive experiences of all types and varieties. From basic HTML sites to easily-updateable Wordpress sites to more complex ecommerce or multimedia presences (or a combination of all of these) we follow a similar approach...
We begin by ascertaining your vision and goals, as well as how your online presence and promotion will fit into your wider marketing mix. We study your industry and niche, and learn about how your competitors are represented. We then work with you to shape your content, guiding you at every step, to maximize your connection with your consumers or clients. Finally, we integrate your site with any social media, newsletter, or other online promotion desired, with the aim of best representing you in the online community.
The types of sites we produce include:
Corporate / Retail. Sites which convey a company's brand, service, or product information, the primary purpose of which is to build a strong connection with the consumer. These include sites for startups, small and mid-size businesses, retail businesses, and nonprofit or public interest groups.
Professional Practice Sites. Specialized sites for law firms, real estate agencies, medical practices, architectural firms, accountants, and other professional groups. Customized to specific industry, field, and specialty, these sites are geared to the unique presentation and content desired by the client.
E-Commerce. Sites for the sale of products or services over the internet using credit card or other third party payment system such as paypal or Google checkout. Features include:
A unique and creative visual look conveying your company brand;
Customized shopping cart with a unique look or company-branded design;
As many products and images displayed as needed;
Product search by keywords and categories;
Full payment gateway integration; and
Robust control panel to manage products, orders, invoices, shipping, and taxes.
Arts & Entertainment. Uniquely-designed artistic sites to showcase actors, directors, producers, or specific productions or arts organizations. These sites may employ flash animation, illustration, or other unique features.
Typical features of our sites include:
CONTENT MANAGEMENT / SITE REDESIGN
At our current pace of technological and industry change, keeping your online presence current (and on cutting edge) can be challenging! We make things easier by managing your site for you: updating content, adding video or social media, or if desired, reconceptualizing and reworking parts or all of your online presence.
We can also redesign and/or rework a website that was built by another designer, team or company, regardless of the programming language your site was coded in, or the way your site currently appears. The final result is a more polished, professional or cutting-edge look, which better conveys your brand, and helps you gain a wider audience. Addition of new technical features or expansion of the site to additional platforms can also be implemented.
Content management and site reesign services are fully customized to type of site and desired scope.
SOCIAL MEDIA & ONLINE PROMOTION
We specialize in running internet marketing and promotional campaigns designed to drive visitors to a client's site, generate leads, or simpply help build brand awareness.
Internet marketing (or e-marketing) is accomplished through a combination of social media campaigns, email marketing, and/or inbound link-building to a central site. Typical campaigns start at three months and can run six months to a year, during which time analytics are performed, throoughly analyzing site traffic. All campaigns are analyzed and adjusted on a regular basis to maximize effectiveness.
Social Media Marketing (SM). With the recent explosion in Facebook, Twitter, Youtube and other social media, an opportunity exists to market one's business, expand awareness of a brand, and build a wider client base. We ascertain your long-term goals, as well as what your competition is doing. We structure a campaign that makes sense for you, given your goals, your industry, and your budget.
Email Marketing / Newsletter Campaigns. Email campaigns target a list of existing and prospective customers with e-newsletters, providing information and/or promotional offers. An email sign-up form is also added to the client's website to collect email addresses of interested prospects. In conjuction with a social media campaign, this is a powerful method to expand one's client base.
Search Engine Optimization (SEO). The purpose of an SEO campaign is to mazimize a client's website's rank (position near the top) on Google and other major search engines for a given set of keywords. This is accomplished organically - that is, without payment to the search engines, as in the case of a "pay-per-click" advertising campaign.
The SEO process starts by ascertaining the client's long-term business and marketing goals and researching popular keywords in the field and used by competitors. The website is then optimized by: (i) expanding relevant content on the site for chosen keywords; (ii) maximizing in-bound links from other established, authoritative websites; and (iii) if necessary, "cleaning-up" and streamlining the code on the client website (referred to as "on-site" SEO). Results are reviwed and analyzed with clients on a regular basis.